Why Nordic?

Why are so many Medical Professionals and Research Institutions choosing Nordic Naturals Fish Oil and Fish Oil Blends?

Exceeds International Pharmaceutical Standards
Standards are set to protect consumers. To ensure consistent quality, Nordic Naturals adheres to and exceeds the stringent Norwegian Medicinal Standard (NMS) and the European Pharmacopoeia Standard (EPS) as well as the voluntary standards set by the Council for Responsible Nutrition (CRN) and the Global Organization for EPA and DHA Omega-3s (GOED) for all of our products. These standards guarantee quality products by setting maximum allowances on peroxides, heavy metals, dioxins, and PCBs.

Heavy Metals
Nordic Naturals products show no detectable lead or mercury when tested down to 0.1 ppm, which is 10 times below the Norwegian Medicinal Standard and European Pharmacopoeia Standard limits.

Dioxins
Nordic Naturals oils have been tested down to 1.0 ppt with zero detection of dioxins. The Norwegian Medicinal Standard and European Pharmacopoeia Standard limits for dioxins are 2 ppt. Analysis is based on the toxicity equivalent testing methodology established by the World Health Organization (WHO).

PCBs
Nordic Naturals oils show no detectable Dioxin-like PCBs when tested down to 1.0 ppt. The Norwegian Medicinal Standard limit for these type of PCBs is 3 ppt. Analysis is based on the toxicity equivalent testing methodology established by the World Health Organization (WHO).

Exceptional Freshness Levels
Freshness, which ensures product integrity and biological efficacy, may be the single most important quality of fish oils. Nordic Naturals' patented, oxygen-free manufacturing process delivers peroxide values (indicators of freshness) down to absolute 0.0 mEq/kg, with an average of 0.75 mEq/kg or approximately 14 times below the Norwegian Medicinal Standard and European Pharmacopoeia Standard limits. The lower the peroxide value, the fresher the fish oil.

Exceptional Purity Levels
Purity is a significant concern among fish oil consumers, Nordic Naturals' raw material is harvested from some of the cleanest waters in the world, and is tested by independent laboratories for heavy metals and over 210 other environmental contaminants.

Award-Winning Taste
The key objections to taking fish oils are taste and aftertaste. Nordic Naturals utilizes a proprietary enzymatic process to ensure a completely repeat-free product. Our patented manufacturing process adds natural fruit essences into both the capsule and oil for a light, fruity taste.

Exclusive and Exceptional Raw Material
A great finished product starts with the best. Nordic Naturals starts with the best raw materials available: fish low on the food chain, which naturally contain low levels of impurities. All of our products are made exclusively from three fish species: Arctic Cod, Anchovies, and Sardines, as they are naturally high in the Omega-3 fatty acids, EPA and DHA. Additionally, we use organic evening primrose and borage oils whenever possible for our fish oil blend products.

Multi-Patented Manufacturing Process
Without chemicals or excessive heat Nordic Naturals' multi-patented manufacturing processes, accompanied by leading edge processing technologies, deliver fish oil with exceptional freshness and purity levels. Nordic Naturals uses several steps in processing the oils, from water and clay filters to an enzymatic molecular distillation process.

Use only the natural triglyceride form of fish oil
Triglycerides are considered the natural form of the essential fatty acid molecule. Over 98% of all fats ingested are in triglyceride form.

Backed by Extensive Research
Formulations are driven by the latest developments, Nordic Naturals is a research driven company, where processing technology and product formulations are driven by the latest developments. Without solicitation, leading research institutions such as Harvard University, Georgetown University, Columbia University, and the National Institute of Health have chosen the Nordic Naturals brand for clinical studies. Nordic Naturals products are currently used in fourteen clinical studies at various research facilities and universities around the world. More studies are added every month.

Environmental Responsibility
Only harvest in areas that have a plentiful supply. Nordic Naturals' fish are harvested only from abundant waters: our Arctic cod/Skrei are harvested in Arctic Norway outside of Bodø, and our anchovies and sardines are harvested from the Norwegian Sea and the Southern Pacific Ocean, which are some of the world's healthiest oceans. Sardines and anchovies, given their short reproductive cycles, are considered ideal species for sustainability. Nordic Naturals also ensures that 100% of all fish harvested are utilized for human or animal consumption.

Optimal Blend of Natural Stabilizers
Nordic Naturals has spent over five years researching the impact of various natural stabilizers on fish oil. A recent study completed at Nutrasource Diagnostics in 2005 showed that Nordic Naturals' product freshness level (measured by peroxide value) increased only 6% over a 36-month period, compared to other products showing an increase of more than 50% over an 18-month period. Exceptional freshness means no fishy smell or odor, and improved compliance and results.